WORLD OF VESSER
In an era where fantasy has become oversaturated and rote, World of Vesser set out to create a new standard. Conceived of by one of the architects behind the Marvel Cinematic Multiverse, this world offered a radical twist: a world built to the scale and depth of Middle Earth or a Land Far Far Away, where every character’s actions ripple through reality and effect the entire media landscape. Players and audiences get to create characters and canon just as easily as the screenwriters by playing the flagship TTRPG called Exile.
The challenge was many, many-faceted: build a brand and narrative ecosystem, craft assets across simultaneous projects (TTRPG, podcast, graphic novels, and video series), and create a visually striking identity that could support both marketing and in-world storytelling at scale. This required strategy, creative leadership, and the holistic integration of brand, marketing, product development, and worldbuilding.
I led creative direction and brand strategy, building the identity and messaging from the ground up and establishing the creative vision for a cross-platform fantasy universe. My work was to develop the visual and verbal identity system and assets—including marketing materials, website, decks, illustrations, and TTRPG materials—while creative-directing additional contributors to ensure consistency and quality across all mediums. As part of the worldbuilding team as well, my work included fleshing out narrative arcs, writing stories, editing scripts, and prototyping in world architecture, creatures, and other core elements.
Beyond creative production, I launched and managed a successful Discord community, running a three-year-long community game that engaged and retained fans over time. I also co-hosted a behind-the-scenes podcast that reached 7,000 views in its first week and ranked in the top 1% of gaming podcasts, and coordinated collaborations with top talent and influencers.
The throughline of my work was ensuring that the brand, narrative, and visuals were seamless across physical, digital, and potential future media. It was my role to ensure that whether investors, influencers, stakeholders, or customers encountered the brand they were served a cohesive and clear experience. While the publication company has tabled the project, the work done here to create a complete brand ecosystem and multiplatform IP remains one of the most fulfilling projects of my career. Bringing ambitious ideas to life, honing my craft, leading creatives, and engaging and inspiring communities drives my work.
ANNE CLAIRE HOUCK