DOCTOR WISE
The women of Doctor Wise agreed that to give the community a product for hot flashes alone would be a disservice, so they engineered 5 distinct products to relieve common symptoms and acknowledge the individuality of every individual’s menopause journey. There was a problem though. The gorgeous branding they started with was only winning advertising awards and not engaging their customer base.
There was a solution. By pairing a subtle packaging refresh with an integrated awareness campaign and website redesign, Doctor Wise was able to not only reach their intended audience, but land distribution placements in Target, Walgreens, and CVS. Their strategy needed to embody the tenets of their product, to be nimble and address a customer base of Wise Women who aren’t looking for generic, but looking to be seen.
ANNE CLAIRE HOUCK