Blake's Lotaburger

LotaChicken Campaign

Online Ordering Campaign

With the on-set of COVID-19, Blake's Lotaburger had to react fast. The scheduled campaign for the launch of the LotaChicken sandwich was fast approaching but there a new need for a sister campaign to announce the start of online ordering as inside dining shut down. These two campaigns married with the regular collateral to see not only the birth of a delicious chicken sandwich but a rise in traffic in what was a difficult time for the restaurant industry accross New Mexico.