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Anything But Generic

Art Direction and Integrative Campaign for

Doctor Wise by Hyland's

The women of Doctor Wise – our Wise Women – agreed that to give the community a product for hot flashes alone would be a disservice. And because every woman is unique and so is her journey, they engineered five distinct products to relieve symptoms. The creative accompanying these products acknowledges the individuality and beauty of every woman, as well as the customization of their menopausal treatment.

Doctor Wise. Because you’re not generic.

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